SEO for Law Firms
The SEO company
built exclusively
for attorneys.
We rank personal injury, DUI, family, criminal defense, and every other kind of law firm. No PBNs. No spam. No quarterly excuses. Just measurable case growth from organic search.
Get your free law firm SEO plan.
Custom keyword & case forecast for your firm, delivered in 24 hours.
Practice areas we rank
Specialist SEO for your specific practice.
Generalist agencies recycle the same playbook. We've built dedicated keyword maps, content frameworks, and link strategies for every major area of legal practice.
Personal Injury
Rank #1 for the cases that actually pay.
DUI / DWI
Get found at 2 AM when the call matters most.
Family Law
Be the firm people trust with the hardest decision of their life.
Criminal Defense
Defendants Google their charge before they call a lawyer.
Estate Planning
Win the wills, trusts, and probate searches in your market.
Immigration
Rank for visa, green card, and deportation defense queries.
Bankruptcy
Capture Chapter 7, 13, and business bankruptcy intent.
Employment Law
Win discrimination, wage-and-hour, and wrongful termination cases.
Workers' Comp
Get hurt workers calling your firm first.
Tax Law
Rank for IRS, audit defense, and tax controversy queries.
Medical Malpractice
Rank for the high-value cases other firms can't touch.
Real Estate Law
Be the closing attorney every agent recommends.
Business Law
Get found by founders, executives, and in-house counsel.
What we do
Every service a modern law firm needs to dominate search.
Law Firm SEO
Full-service SEO programs purpose-built for law firms.
Local SEO for Law Firms
Own the Local Pack in every market you practice.
AI SEO & GEO (Generative Engine Optimization)
Get your firm cited by ChatGPT, Perplexity, Google AI Overviews, and Gemini.
Web Design for Law Firms
Beautiful, fast, conversion-tuned websites that rank.
Legal Content Writing
Attorney-reviewed content that earns rankings and trust.
Legal Link Building
Backlinks from real publications attorneys actually read.
PPC for Law Firms
Google Ads, LSA, and Bing managed by people who know legal CPCs.
Technical SEO for Law Firms
Fix the foundation: speed, crawl, schema, indexing.
Lead Generation for Law Firms
Turn traffic into qualified consultations.
Social Media Marketing for Law Firms
LinkedIn, YouTube, and short-form built around real attorneys.
Analytics & Reporting
GA4, Search Console, and call-tracking that actually answer 'is it working?'
The PageOne process
Four phases. Twelve months. Compounding results.
Full technical, content, link, and competitor audit tied to your real case-type revenue.
A custom 12-month roadmap mapped to your practice areas, geography, and target case value.
Content shipped, tech fixed, links earned, local pack optimized, month over month.
Rankings stack. Reviews accumulate. Authority compounds. Cost per case keeps dropping.
Why PageOne
We've earned the right to talk about legal SEO.
We've spent over a decade ranking law firms, and only law firms. Every team member has shipped legal SEO work. Every recommendation we make is grounded in real client outcomes, not hypothetical playbooks.
- ✓Legal-only since day oneWe don't take dentists, plumbers, or SaaS clients. Law firms are the entire practice.
- ✓Bar-compliance literacyEvery piece of content reviewed against ABA Model Rule 7.x and state advertising rules.
- ✓Real attribution, not vanityReports built around consultations and signed cases, not 'impressions' or 'keyword count'.
- ✓No long-term lock-in tricksMonth-to-month after the initial 12-month roadmap completes. Earn the renewal.
- ✓Transparent deliverablesYou see every page shipped, every link earned, every technical fix made.
What our clients say
Real partners. Real numbers. Real cases.
We tripled our organic consultations in 9 months. The team understands personal injury economics, not just SEO.
Finally an SEO agency that doesn't pretend the algorithm changes every Tuesday. Honest, focused, effective.
Our DUI practice went from invisible to #1 in the local pack. The reporting alone is worth what we pay.
Case studies
Proof, not promises.
Analytics screenshots, SERP proof, and GBP insights from real client engagements. No cherry-picked keywords. No stock testimonials.
From page 4 to #1 for 'car accident lawyer Houston' in 11 months.
After-hours mobile calls grew 417% with a DUI-specific local strategy.
248% growth in divorce consultations across three Illinois counties.
Wills, trusts, and probate inquiries up 184% in 9 months.
ROI Calculator
How many cases could you win from one keyword?
Pick a target keyword, a realistic ranking position, and your firm's intake numbers. We'll model the monthly cases and revenue that ranking would generate.
Plug in the numbers
Estimate monthly cases & revenue if you ranked for one target keyword.
Want a real forecast for your firm?
Share your website and email, we'll send a free, custom keyword opportunity report covering the highest-value rankings in your market, your top 3 competitors, and a 12-month case projection.
- ✓ Top 25 keywords by case value in your city
- ✓ Competitor gap analysis (who's eating your lunch)
- ✓ Realistic 12-month case & revenue projection
- ✓ No sales call required to receive it
From the blog
Field-tested guides for law firm growth.
Law Firm SEO Strategy
A pillar guide covering keyword research, on-page, technical, local, content, links, and AI search, everything a partner needs to brief a modern law firm SEO program in 2026.
DUI/DWI Lawyer SEO Guide
A niche playbook for DUI/DWI defense attorneys, local pack tactics, jurisdiction-specific content, mobile-first intake, and 'best dui lawyer near me' optimization.
Solo & Small Firm SEO
A budget-realistic SEO playbook for solo practitioners and 2–5 attorney firms. Differentiates cleanly from enterprise firm advice.
25 Law Firm SEO Tips
A high-CTR tips listicle with quick wins and advanced tactics you can hand to your team on Monday morning.
Best Law Firm SEO Tools
The tools we actually run on live legal SEO programs, for keyword research, rank tracking, audits, content briefs, and AI-search citation monitoring.
Law Firm SEO Guide
A beginner-friendly pillar piece with step-by-step instructions. Anchors the entire blog content cluster and links out to every deeper guide.
FAQ
Answers before you book the call.
Still wondering something? Drop us a note on the contact page, a real strategist replies, usually same-day.
Ask a question →Ready to dominate the search results in your market?
Get a free, no-obligation SEO audit. We'll show you exactly what's costing you cases, and how to fix it.